Assignment Task
1. Topic
In this assignment, you are requested to evaluate and discuss three Digital Marketing Campaigns of 2020 for a brand in Canada assigned by your instructor.
Your report must answer the below questions:
a. Briefly describe your brand.
b. Who is the target audience for the selected brand?
c. What were the Marketing Communication objectives of the brand?
d. How would you describe the Creative strategy of the brand? How aligned do you think was this strategy with the brand’s Marketing Communication Objectives?
e. How would you describe the Media strategy of the brand? How aligned do you think was this strategy
with the brand’s Marketing Communication Objectives? f. What would you suggest the brand to have done differently to achieve their objectives and why
Tips for a Successful Assignment
A. Planning
i) Ensure that you are clear about the instructions and expectations for the assignment.
ii) Ensure you understand the concepts focused by the assignment (and provided in the course materials).
iii) Before you start composing your assignment, you may want to prepare an outline mapping out all the information you collected and how it fits in the assignment topics (and structure) you must cover.
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