Assignment Task
Section A: Situation Analysis
Task 2.1: Customer Insights Please identify 4 of the most important values that UK undergraduate want when getting a high-end mobile phone.
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Get Help Now!Task 2.2: Competitive Strengths and Weakness Your competitors are set as Apple air-pods Compared to the performance of Apple air-pods and concerning to what your customers want (i.e., Task 2.1), please identify your competitive strengths and weakness.
Task 2.3: Opportunities and Threats Please identify 4 of the most important the macro factors (i.e., PESTLE) that would impact the way you deliver the values that your customers want (i.e., Task 2.1)
Task 2.4: SWOT Table Please make your SWOT table by summarising take 2.2 & 2.3.
Section B: Targeting & Positioning
Task 3.1: Buyer Persona Please create the buyer persona of your target customers (image)—a profile of your typical customer
Task 3.2: Justification of your Buyer Persona Please justify why do you suggest targeting this group of UK university students (e.g., as it is related to your strength or the opportunities in the market environment)
Task 3.3: Perceptual Map (image)—your value positionings
Task 3.4: Justification of your Buyer Persona Please justify the two values you proposed in the perceptual map can help Beats Studio Buds to stand out
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