Assignment Task
Task summary
This assessment task requires you to conduct a strategic analysis and marketing performance review of a
case study organisation and consult with staff in order to develop marketing objectives. You will also be
required to develop a marketing risk management strategy.
This assessment is to be completed in the simulated work environment in VTI.
Required
- Access to textbooks/other learning materials
- Computer with Microsoft Office and internet access
- Printer
- Briefing Report Template
- Risk Management Policy and Procedures
- Risk Management Plan Template
- Strategic and Operational Plan
- Meeting space
- Roleplay participants (assessor and students)
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