Assignment Task
Task
Most people do not have an idea that the iconic images that are representing people as brands are not a modern phenomenon but a concept that has been existing for thousands of years. Humans have been identifying and differentiating themselves way back from the Middle Ages of around 1300 AD. Much of the symbolic work and design can be traced through history which is communicating identically and visually. Ancient families identifiedthemselves through logos, hieroglyphs, and symbols. It was during 1900 that a modern logo design was first printed. Since then, there has been massive technology alongside mass printing of logos and brands. It can be observed that in ancient art primitive people could paint graphics on animals and in caves (Bloch, 2017). This was much common in areas like Egypt, Persia, and Assyria where pottery was used as a form of aesthetic, cultural, and sociopolitical form of media. This indicates that even in the ancient world, people used symbols as a form of illustration and communication. Later on, symbols were turned into writings where images represented words and sounds but, still, there were no prolific artists. Egyptians are considered some of the artists who used monopoly on designing images and symbols. The roots of calligraphy can also be traced in ancient China which are considered some of the founding pillars that later gave birth to languages like English (Michael, Karen, & Vikas, 2019). In Europe, it is evident that the use of visual language was common in form of heraldry which was a system of assigning status using elements to designate meaning in the society. Certain sets of shapes and colors were meant for the noble family. These design elements are said to have helped people in identifying and coming up with their favourite brands. For example, in 1389 it was observed that King Richard the Second of England directed all beer brewers to hang a sign indicating that beer was risky if overindulged. Without the sign, then the brewers were considered guilty of the offence. To date, alcohol brands place a sign of warning in alcoholic drinks warning consumers of the dangers of excessive consumption. This is considered as one of the reasons why businessesstarted differentiating themselves by adding heraldic images to their signs (Joana, Leonor, Anna, & Patrício, 2017).
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