Assignment Task
Task one . Time allowed: six minutes. Present the following SOSTAC elements: Situational analysis based on the macro environment of your chosen country Objectives Task two (Student two). Time allowed: six minutes. Present the following SOSTAC elements: Strategy Tactics- focussing on Place, Price, Product/ service and Promotion, incorporating one or more of the following approaches
- Standardisation
- Adaptation
- Glocal
- Clear understanding of SOSTAC as a planning framework, which includes the three taught marketing options (Standardise, Adapt and Glocal), that support SOSTAC’s situational analysis.
- Knowledge of relevant literature that would permit an understanding of effective marketing solutions.
- Strategies and tactical plans that are supported by a sound information base.
- The ability to use creative marketing skills and knowledge in a practical and applied situation.
- Work that demonstrates intellectual originality and imagination.
- Clear and engaging presentation style and delivery.
- Evidence of effective team work.
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