Assignment Task
Task
The second assignment is a 10 min Dragon’s Den ‘pitch’ which can be done in maximum groups of 4 students. This is a Group assignment (max 4) where students will be required to demonstrate their understanding the 4 P’s of Marketing and other marketing strategies (target market,customer buying behaviour and market research) showing and advertising your product that will inspire visitors to buy your product. You also need to highlight the unique selling point of the product and the innovation as how you have made it different and creative. The “pitch” should be no longer than 10 minutes – you will be penalised for going over the time limit and the presentation will stop. You need to complete a Contribution Log (attached) and there should be a fair balance of work distribution and presentation involvement of all group members. The Log must be signed by all members of the Gro
Part Individual submission: You will need to submit a short self-reflective essay up to
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- What went well and what would you do differently in the same group next time?
- What are the skills that you developed doing this assignment?
- Was everyone given a chance to share their ideas
You then need to create a ‘Dragon Den style pitch’ using the 4 P’s of Marketing and other marketing strategies (such as Target Market, SWOT, Porter’s 5 Forces) showing and advertising your product that will inspire visitors to buy your product. You also need to highlight the unique selling point of the product and the innovation as how you have made it different and creative. You should take the opportunity to look at the gift shop at the Tate to discover what products are presently being sold. You are also required to come up with a physical tangible product to accompany your pitch using minimum resources so it is clear to the audience what your product looks like.
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