Assignment Task
Task
Assignment Deliverables: 1. Select two airlines with same business model, i.e. either a Full Service Network Carrier or a Low Cost Carrier (LCC), those two airlines need to be preferably within the same region or operating to the same network stations; however you do have the liberty to select any region globally. Identiff the factors within the chosen airline’s business environments that most affected the development and the very first survival of these airlines during these current global crises and possibly within the next decade. Those factors include, but not limited to, Political, Environmental, Social, Technical and Economic (PESTE). Also identiff what plans or actions these two airlines can adopt to overcome the turbulent times and those influencing factors. 2. By evaluating and contrasting these two airlines, generate a report that list down the marketing strategies of both players which made them superior or contraxy lagging in the industry. Focus on the success/failed products that made the Airlines load factors improve / plummet and brought back financial benefits/losses. In other draw conclusions of what each airline’s best practice market strategies that achieved them the best in class over other major players in the industry in view of the increasing competitive environment. 3. As a supplement to the above point, Assess how well these two airlines have performed financially between 2013- 2016, by contrasting yield, revenues (net profit margins) and passenger/cargo loads. Which one of these two airlines has adopted the best business model and a successful long term strategy? If one of them is more successful than the other, make recommendations on actions/improvements that the airline could adopt. 4. Internet and researchers books are considered useful reference for subject assignment. All trends and ideas drawn can be based on experts opinions but be careful to reference all of your sources. It is quite essential to gain good marks to mainly be able to identiff by contrast the various plans and business strategies adopt by each airline. To that extent, each one of you must research both airlines and industry and be able to draw conclusions on best practices for the future of those airlines. You should address issues like increased competition and marketing strategy and effect over financial performance, ticket fares, cost control and profits. 5. Additional marks will be awarded for proper interpretation of financial data analysed and notjust attaching to report. As stated previously, all used material, studies and financial figures should be referenced using the Harvard referencing system as provided in class. The report length is expected to be around 3500 words but not to exceed 4000 words
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