Assignment Task
Task summary
Part A requires you, in the role of Operations Manager, to prepare a briefing report to assist in guiding change at Samson Media.
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- Develop a Change Management Plan
- Develop a Communication and Education Plan
- Write a brief for the human resources department to guide human resources personnel regarding organising change management team building training
- Develop a staff communication to promote the benefits of the upcoming training, to assist in to overcoming resistance to change.
Part B requires you to review information about changes implemented, and to evaluate the change management process.
Task 2 – Written Report
Carefully read the following:
Samson Media is a publisher of several upmarket fashion magazines. It has strong links with several high-profile fashion houses whose products are featured in the magazines and provide a significant source of advertising revenue. Readers of the magazines are predominantly 35 – 54-year-old women. Readership has fallen over the last two years. This is due in the most part to due to competition from a range of other fashion magazines and consumers switching to digital media. Due to the decline in readership, profits have also fallen by 20% and there has also been a decrease in the share price. therefore, the new CEO, Amir Johnson, has been appointed. Amir was the former Marketing Director for a well-known successful media business that included a national newspaper, magazines, and a subscription television channel. Those publications are focused mainly on sport and celebrity gossip. It can undercut its competitors with low prices, enabled by a ruthless approach to achieving high levels of efficiency.
Amir and his team of Managers have developed a Strategic Plan that includes the following objectives.
- Increase return on capital to 8% within 2 years.
- Enact a transformational change of the company that will convert all magazines to a digital format.
- Close the printing and distribution site.
- Achieve cost efficiencies through relocating the head office to a smaller office.
- Restructure head office staff through moving to a smaller core of permanent staff and more contract staff.
- It is intended that the new digital magazines will have the following features:
- Focus on health and beauty, fashion, and celebrity gossip.
- Some free content but full access available only on a subscription basis.
- Additional features available to subscribers such as video clips, podcasts, and discussion
- Current staff information is as follows. All staff are full-time permanent staff and their total salary costs per annum to Samson Media are also included below.
- General Manager: $200,000
- Finance Manager: $150,000
- Marketing Manager: $150,000
- Customer service manager: $100,000
- Customer service assistant: $240,000 (total salary costs for each journalist is $80,000) (2) – $100,000 (total salary costs for each assistance is $50,000)
- Online Marketing Coordinator: $120,000
- Human Resources Manager: $110,000
- Editor: $85,000
- Art Editor: $80,000
- Journalists (3): $270,000 (total salary costs for each journalist is $90,000)
- Graphic designers (2): $240,000 (total salary costs for each journalist is $80,000)
- Editing Assistant (2): $120,000 (total salary costs for each assistance is $60,000)
- Photographer (2): $150,000 (total salary costs for each assistance is $75,000)
- Senior Designer (2): $260,000 (total salary costs for each journalist is $120,000)
- Senior Production Controller: $95,000
- Printing and distribution (20 staff): Total $1,000, 000
The cost of running the printing and distribution site, plus staff costs is currently approximately $1,500,000 per annum. It has been identified that, given the change to the new medium of publication, it will be an immediate priority to shut down the site and make all the staff redundant.
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